Check Out Fendi Presents New Adv Astrology Summer

The Fendi Women’s Astrology Summer Capsule 2023 advertising campaign presents the supermodel Irina Shayk photographed by Steven Maisel on a cool and sunny set which, in FENDI’s style, is the perfect celebration of summer. A bright sapphire sky, a large Terrace overlooking the sea and Fendi yellow details are reminiscent of umbrellas and mats are in the background of this colourful campaign in which Irina Shayk splashes in the coming Season with the Fendi Astrology Capsule for summer 2023. The advertising campaign includes 4 double-sided visuals and 4 double-sided visuals, as well as a video that can be seen in world magazines and OOH from June 2023.

The Fendi Astrology 2023 summer capsule is based on emblematic collections from Maison’s archives, spring/summer 1990 and spring/summer 1993, as well as key codes defined by the artistic director of Couture and women’s fashion Kim Jones.

In addition to the written zodiac signs (in English and Italian) and the astrological prints originally designed by Karl Lagerfeld, the collection presents a bold lack of respect that takes up Fendi’s innate sense of fun and functionality. The same sporty silhouettes once worn on the 1993 catwalk become this season’s trendy swimsuits, now made from recycled Lycra. A new selection of ready-to-wear is designed to spend days by the pool to long evenings in the sun.

The draped satin caftans and dresses, as well as the unique pieces and Jackets with an astrological print, are designed to be worn over swimsuits; FENDI’s unparalleled know-how is evident in a range of languid summer knitwear – from airy crochet dresses with a subtle insert with the FF Logo to viscose and cashmere sweaters, sun-bleached Denim and silk jersey complete the offer with a soft sportswear touch and a decidedly modern touch.

A range of Accompanying Accessories from Silvia Venturini Fendi, artistic director of Accessories and Men’s clothing, corresponds to the summer spirit of the capsule. In addition to FENDI’s iconic Peekaboo and Baguette bags – here in timeless white leather, each in the Petite size and in the signature FF embossing-the woven handbags pay to the Mediterranean coast and enliven the house’s styles.

The introduction of a raffia Sunshine shopper suitable for the beach alongside the Fendi Step Out summer straw bucket bag – initially medium and Mini in size and enriched with an FF jacquard interior–offers a plethora of options for the Season. For shoes, the baguette heel is applied to a strappy sandal and a medium heel pump.

A range of jewels completes the collection: The astrological signs are reinterpreted by the artistic director of the jewels Delfina Delettrez Fendi in the form of elegant charms that can be worn as a mono earring or a chain pendant thanks to a small crystal stud, while bold fabric bracelets with the signs of the zodiac.

Leave a Reply

Your email address will not be published. Required fields are marked *